Mission

To offer a bespoke team service for maximum client success in entering the Central European digital market.

Value Proposition

Industry focus and top contacts

Years of operation within the European internet industry has enabled the development of close contacts to the key market players and their decision makers

Highly efficient

The consultancy’s philosophy is very result driven and operationally hands-on

Success breeds success

A flexible fee structure relates the success of the client directly to the success of the consultancy

Evaluation phase

• Business opportunity evaluation

• Trends analysis

• Strategic due diligence

Enabling phase

• Detailed mapping of competitive landscape

• Strategy formulation

• Roll-out plan

• Communication strategy

• Market entry strategy

• Operating model

Roll-out phase

• Set-up of corporate administration

• Positioning

• Alliances

• Executive recruiting

The consultancy was founded in 1994 by Raimar von Wienskowski, a law school graduate with a two years’ experience in international textile trading and two years in the role of an account director with a direct marketing agency for top FMCG accounts.

During its first three years the company was engaged in the consumer goods industry and in social marketing.

In 1997 the business focus turned to IT, offering specialized services to Consumer Relation Marketing (CRM) software companies.

The core business since 1999 has been online, with e-commerce and online advertising being the main sectors of activity.

The consultancy itself has very lean structures and no unnecessary overheads. External service partners are engaged on an as-needed basis and in discussion with the client.

Mandates: Dayrates, 3Vcash, DQ&A , Solbright, Intenium , ComVision, Cyberwatcher , McCannUniversal / Iniativemedia, Kenshoo , Albumprinter, Bluesummit , komdat.com, massklusive, hiro media, Google, kontera, memo2, Vivaki, Golog DNS, Adconion, Quisma, Dayrates, Espotting, GroupM, Ghostery, Signal, Mediabrands, eXelate